Hardcore Luxury®


From the start of WeatherWool, we decided we would not make anything that was obviously "camo". But with the possible exception of Black, everything that we make is difficult to see in Nature.

There are at least two somewhat different objectives to camo ... be unnoticed by people, and be unnoticed by animals. Birds may be a bit of a middle ground, because everyone seems convinced birds see color really well. 

Humans generally pick out our Black color pretty easily in Natural settings. Our Black is a true black, and that's not such a common color in Nature.


16 April 2019