The WeatherWool Difference
We started WeatherWool because the garments we envisioned did not exist. And we spent our first three years developing our own Fabric because no commercial offerings met our specifications. Our wool is custom processed at every step of the way, and always pure-American.
WeatherWool is all about our Fabric, and we invite comparison to any other outerwear.
It starts with the sheep. Our raw wool is selected after detailed fiber analysis and is sourced from family ranchers and breeders ... people that we know personally to act with highest regard to animal welfare and land stewardship.
No garment or material is perfect for all conditions - but the best wool garments come closer than anything else. If you're headed off to a location where you might have to deal with cold, heat, rain, snow, sleet, wind, sun, rough terrain, fire, even hostiles, you cannot beat the performance of wool. In addition, wool is ultra-quiet, non-reflective, extremely durable and anti-static. Serious wool is also extremely comfortable and luxurious. Our Fabric exemplifies these properties better than any other, and "Hardcore Luxury" is our registered trademark.
Most people prefer natural products to synthetics. Who likes Formica more than wood? Vinyl more than leather? The best natural products are a pleasure to have and to wear, year after year, even if you don't have to face extreme conditions.
People often assume that modern technology can improve upon nature. BUT even the most sophisticated man-made products (jet-liners, super-computers) are child's play compared to the workings of every single cell in our bodies. The structure of synthetic fibers ... any and all of them ... are less than trivial compared to the structure of wool. And Nature never messes around; every detail of that complexity serves a purpose or it would have been eliminated.
The diagram matches the many great performance features of wool with the structural details that enable the performance.
The highly complex naturally engineered structure of wool equips sheep to thrive in intense winter conditions and handle serious heat too. Wild sheep living at 20,000 feet in Asia often have high heat and frigid cold in one day; their wool protects them from both extremes. The sheep that grow our wool also thrive in extreme conditions. WeatherWool Merino Jacquard Fabric lets us to do the same. Thanks to the American Sheep Institute for the diagram.
13 December 2017