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American Trench

In 2017, we collaborated on a Peacoat with American Trench. American Trench operates out of Philadelphia, offering American-made, very high-quality products. They presented the Peacoat in the Fall of 2017, and it sold out.

Here is how American Trench described our Fabric on their own website:  "Every so often a new material appears out of the ether that shatters all expectations of what was even considered as possible. WeatherWool is such a fabric. It is a 100% woolen performance fabric born entirely of the United States, from the sheep, to the scouring, to the weaving, and finally the finishing. WeatherWool is so unique that it could become the United States' entry into an exclusive club: woolen outerwear fabrics that have come to define national heritage. Think Harris Tweed of Scotland, Casentino fabric of Italy, and the Loden fabric of Austria. Is it really that good? Yes. Hardcore outdoorsman (and women) use it in the USA and Canada and The Navy Seals and other special operations forces use it in Afghanistan. Why is it so good? WeatherWool is an extremely durable and breathable fabric that repels wind, rain, snow, and cold - without any additives or coatings and it drapes well and has a hand reminiscent of cashmere."

Jacob and David, the main guys at American Trench, used our FullWeight DRAB Fabric to make a traditionally-designed Navy Peacoat. 

I believe it was Jacob who characterized WeatherWool as a "Fabric company that also makes garments." That was a very apt characterization, given that our Fabric was a good three years in development. Coincidentally, it also took three years for this collaboration to mature ...

The Peacoats sold out completely, although we have one here at WeatherWool, made in our Lynx Pattern ... the only one made in Lynx. When we have more Fabric, we or American Trench may make more of the Peacoats.

Here is the back story ... We were showing WeatherWool at The American Field Market in Brooklyn in 2014 when we met Jacob and David, and they were immediately thinking about making something with our Fabric. It took a while, but they debuted the American Trench WeatherWool Peacoat at the Liberty Show in New York City's Jacob Javits Convention Center in summer of 2017. The Peacoat was very well received and generated a lot of enthusiasm.

American Trench did an Instagram Post on the Peacoat, and they used this great line, among others ... WeatherWool Fabric “is crazy soft with almost a cashmere feel but wears like armor.”

This picture is taken from the Instagram Post.
WeatherWool Peacoat made and sold by American Trench
On 29 October 2017, American Trench put up another IG Post, which we reposted. The re-post got more prompt attention and "I WANT THAT" sort of comments than anything else we'd posted on Instagram up to that point.



12 December 2021 --- Ralph