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Who are our customers? Shortest answer is anyone who deals with Weather that gets cool or cold. But actually, people do wear WeatherWool indoors ... some because their house is cold and some because they work in cold indoor places. Some even wear WeatherWool in US-normal-temp rooms (71F/22C), such as when working in an office all day. And some people have no intention of ever taking our Blankets outside ...

But overwhelmingly, WeatherWool goes outside. Mostly, probably, people just wear it because it's comfortable, effective and attractive. But there are a lot of people who wear WeatherWool for a specific activity. Our Versatility Page has photos of the more surprising (to me, at least) activities in the following list, such as commercial diving:

  1. Alpinists
  2. Anglers
  3. Animal Trainers
  4. Arborists
  5. Artists
  6. Backpackers
  7. Bicycle Riders
  8. Birdwatchers
  9. Botanists
  10. Builders
  11. Bushcrafters
  12. Businessmen (and I think women)
  13. Campers
  14. Canoeists
  15. Cinematographers
  16. Commercial Divers (under a dry suit)
  17. Commuters
  18. Dock Workers
  19. Dog Walkers
  20. Energy Services Workers
  21. Farmers
  22. Fire Fighters
  23. Fishermen (Commercial)
  24. Foragers
  25. Foresters
  26. Formal/Semi-Formal Occasions
  27. Gamekeepers
  28. Gas and Oilfield Workers
  29. Golfers
  30. Guides
  31. Heavy Equipment Operators
  32. Hikers
  33. Horseback Riders
  34. Hunters
  35. Insurance Adjusters
  36. Knife Makers (and Ax Makers)
  37. Landscapers and Landscape Architects
  38. Law Officers
  39. Linemen
  40. Loggers
  41. Meditators
  42. Metal Workers
  43. Military Personnel (lot of these, doing different things)
  44. Modeling (our Mouton Vest in Lynx Pattern is fashion-bold!)
  45. Motorcycle Riders
  46. Naturalists
  47. Open Fire Cooking
  48. Orchardists
  49. Orienteering
  50. Pilots
  51. Photographers
  52. Property Managers
  53. Ranchers
  54. Reality Show On-Screen Personalities
  55. Realtors
  56. Rigging
  57. Scuba Divers (on wet bare skin right after coming out of the water)
  58. Search and Rescue
  59. Security Personnel
  60. Shipping (waterborne freight)
  61. Shooters
  62. Skiers
  63. Smokejumpers
  64. Snowmobilers
  65. Surveyors
  66. Survivalists
  67. Trail Maintenance Workers
  68. Trappers
  69. Trekkers
  70. Truckers (and now this includes me!)
  71. Utility Workers
  72. Video Crew Workers
  73. Videographers
  74. Wildlife Biologists
  75. Woodworkers


Because WeatherWool is more expensive than most other outerwear, we often hear that it's for the wealthy. But there are many people who value quality and American origins enough that they will save and budget for WeatherWool. Lots of our customers have made monthly payments.


11 November 2021 --- Ralph