Hardcore Luxury® Best Wool in the Woods®


Who are our customers? Shortest answer is anyone who deals with Weather that gets cool or cold. But actually, people do wear WeatherWool indoors ... some because their house is cold and some because they work in cold indoor places. Some even wear WeatherWool in US-normal-temp rooms (71F/22C), such as when working in an office all day. And some people have no intention of ever taking our Blankets outside ...

But overwhelmingly, WeatherWool goes outside. Mostly, probably, people just wear it because it's comfortable, effective and attractive. But there are a lot of people who wear WeatherWool for a specific activity. Our Versatility Page has photos of the more surprising (to me, at least) activities in the following list, such as commercial diving:

  1. Alpinists
  2. Anglers
  3. Animal Trainers
  4. Arborists
  5. Artists
  6. Backpackers
  7. Bicycle Riders
  8. Birdwatchers
  9. Botanists
  10. Builders
  11. Bushcrafters
  12. Businessmen (and I think women)
  13. Campers
  14. Canoeists
  15. Cinematographers
  16. Commercial Divers (under a dry suit)
  17. Commuters
  18. Dock Workers
  19. Dog Walkers
  20. Energy Services Workers
  21. Farmers
  22. Fire Fighters
  23. Fishermen (Commercial)
  24. Foragers
  25. Foresters
  26. Formal/Semi-Formal Occasions
  27. Gamekeepers
  28. Golfers
  29. Guides
  30. Heavy Equipment Operators
  31. Hikers
  32. Horseback Riders
  33. Hunters
  34. Insurance Adjusters
  35. Knife Makers (and Ax Makers)
  36. Landscapers and Landscape Architects
  37. Law Officers
  38. Linemen
  39. Loggers
  40. Meditators
  41. Metal Workers
  42. Military Personnel (lot of these, doing different things)
  43. Modeling (our Mouton Vest in Lynx Pattern is fashion-bold!)
  44. Motorcycle Riders
  45. Naturalists
  46. Open Fire Cooking
  47. Orchardists
  48. Orienteering
  49. Pilots
  50. Photographers
  51. Property Managers
  52. Ranchers
  53. Realtors
  54. Rigging
  55. Scuba Divers (on wet bare skin right after coming out of the water)
  56. Search and Rescue
  57. Security Personnel
  58. Shipping (waterborne freight)
  59. Shooters
  60. Skiers
  61. Smokejumpers
  62. Snowmobilers
  63. Surveyors
  64. Survivalists
  65. Trail Maintenance Workers
  66. Trappers
  67. Trekkers
  68. Truckers (and now this includes me!)
  69. Utility Workers
  70. Videographers
  71. Wildlife Biologists
  72. Woodworkers


Because WeatherWool is more expensive than most other outerwear, we often hear that it's for the wealthy. But there are many people who value quality and American origins enough that they will save and budget for WeatherWool. Lots of our customers have made monthly payments.


6 October 2021 --- Ralph